Insulation Works

Branding, Web Design and Development

Problem:

Insulation Works was an established business for over 15 years in the constructions industry when we began working. They had built a strong brand by consistently doing great work, and doing right by their customers. This resulted in great word of mouth exposure, and had led them to be one of the largest insulation companies in the area. The down side on replying so heavily on this word of mouth system was that they had very minimal consistency in the visual and strategic aspects of branding as well as inconsistent marking material.

Solution:

The down side on replying so heavily on this word of mouth system was that they had very minimal consistency in the visual and strategic aspects of branding as well as inconsistent marking material. We helped them organize their branding and make everything more coherent internally and for branding purposes. We also helped bring them into the digital space by creating a website that highlights their services.

Website

Insulation works website was created to communicate the variety of services they offer, and benefits of making an investment into insulation.

The live site can be seen here.

Branding

We created a brand strategy guide to help organize how Insulation Works should communicate. We helped lay out what were their favorite aspects of the brand, and eliminate the use of unwanted brand usage internally. 

Website

Insulation works website was created to communicate the variety of services they offer, and benefits of making an investment into insulation.

The live site can be seen here.

Website

We also helped bring them into the digital space by creating a website that highlights their services and what sets them apart from their competitors. The website was set out to be an investment, and capture potential leads, both through online forms, or by connecting them to the salesman in their specific region.

The live site can be seen here.

Promotion

We have developed numerous pieces of promotional material for Insulation Works to use in a variety of settings and applications. We’ve assisted by creating a full booth set up for trade conventions, promotional flyer and signage, and more.